Why is Digital Marketing Important?

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Digital Marketing Importance

The presence on the internet should be one of the priorities of nascent companies and businesses, nowadays. That is why every entrepreneur must be aware that he must invest in digital marketing.

And although social networks are the main means used by companies to show themselves on the Internet, making the effort to invest in banners or paid advertisements is also important.

According to the report of IAB Colombia (Interactive Advertising Bureau), during the period between January 1, 2014, and December 31, 2014, $ 255,388 million were invested compared to the $ 215,507 million that was invested in 2013 in the same period. period.

The Web and Mobile platforms continued with the growing trend that has appeared in recent years. On the Web, advertising investment went from $ 210,878 million in 2013 to $ 245,344 million in 2014. On mobile platforms it went from 462,809 to 10,034,612 in 2014, presenting the largest increase and marking a strong trend.

The sector that best knew how to take advantage of this digital investment was agriculture, industry, raw materials, construction; followed by the automotive and the services.

“This trend will continue in the coming years, so it is important to acquire knowledge that allows us to adapt, identify and build value proposals. From the academy IAB Colombia seeks to strengthen this process by strengthening the industry with this type of event, “said Olga Britto, executive director of IAB Colombia.

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What should you keep in mind?

An entire digital marketing strategy must be carried out, which, according to the Hyperstrategy website, must have the following steps:

Set objectives

  1. Define audiences
  2. Define an action plan
  3. Design campaign
  4. Evaluate and measure

Once you have done this, you can start thinking about other technical aspects, such as creating banners or advertising images. The companies specialized in this, will offer you several options that go according to your needs and budget.

Read Six tips for using attraction marketing to your website.


Beyond the creation of a website, start positioning in other pages may be a bit expensive but it will be worth it. For this aspect, you should keep in mind that there are several models of pricing, so it may vary according to this:

  • Cost per click (CPC)
  • Flat rate
  • Cost per action (CPA)

New trends in advertising

One of the advertising multinationals launched “Gray Hunting”, a new work platform with which they focus on the inspiration of culture for the generation of ideas.

The idea is to capture inspirations and factors of popular culture that will make up a large database with which to enrich the creative work.

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