5 Online Business Tips for E-commerce
India is the second largest online business market with over 460 million internet users after China.
As per the recent stats, backed by the immensely growing e-commerce, financial services, travel, hotel, and digital media businesses, India shall amplify the present online consumption expenditure by at least 2.5 times till 2020.
With the evolution of internet speed and availability of data streaming at economical rates, consumers started sticking to reliable e-commerce sites for product purchase and sale. Also, as the increase in the discretionary income and exposure to digital media has seen a significant hype in the last 5 years, it impacted the consumer online shopping interest and the e-retail market stats too.
Thus, experiencing a difficulty in having a worthy interaction with customers between the intense competitions in the market, e-business brands are looking for methods to turn their regular visitors into loyal leads (customers) now.
Here are a few Influential tips from industry top experts for customer acquisition through online business..,
Tips that Influence your Online Business
Social Media Optimization (SMO)
Having a strong base of 196 million social media users, the Indian market is impacted the most by the digital revolution.
Eventually, most of the e-commerce businesses are completely relying on social media platforms like Instagram, Pinterest, Snapchat and Facebook to reach-out their brand image to the right audience.
So, obtaining a right Social Media Optimization (SMO) service shall bring you these lead worthy visitors for every progressive campaign.
As the advancements in the online market are deeply evolving, every brand is trying to retain a closer interaction with their audience.
So, offering an integrated customer service and shopping advice to them, brands are aiming to maintain a longing emotional connect with their audience to create an impression of brand loyalty in their further purchases/sales.
Consequently, customer support customizes for calls, SMS emails, queries, in a way that enables a flawless communication and interaction with the customers endlessly.
Apart from having an engaging and mobile-friendly website for a business, firms are investing on the mobile apps that provide an easy-to-access interface for shopping. Likewise, apps are also allowing the brands to be available and visible to users at all times.
Swapping to the reliably smooth apps, most of the businesses are making their product/service info available to their customers be it about the special sales or promotions, in just a click.
As the online market is immensely growing, a user’s online review shall influence a company’s reputation thereby the business.
There are millions of mobile users today who completely rely on online shopping and check with the product reviews before buying them. So, a positive or negative review of a product can obviously influence another potential customer’s interest.
Thus, a Reputation Management is now considered as the most vital aspect of any business progress and customer acquisition/retain.
Firms today are trying to retain a brand loyalty in customers through consistent follow-up messages/emails experience questionnaires, product offers and service benefits, to get over the growing competition.
Retraining the old methodologies with the advanced marketing methods like influencer marketing, new trends are turning a boom for businesses.
Reaching-out the brand image to the potential customers in a way that influences their interests, an efficient influencer builds a brand loyalty in them progressively.
Thus, an influencer can be considered as the face of a brand, and the influencer marketing tool as the path-maker for business.